IF-ELSE is located under the logic connector in the workflow editor.

IF-ELSE helps you add conditional logic to the workflow you're building. It helps to determine what actions need to run when a condition is true or false.

For example, when customers place an order in our E-commerce Marketplace to a merchant's Shopify store, we can check if the customer's lifetime spend is above a certain amount, say $100. If they have, IF-ELSE in our workflow will begin executing the TRUE path of the workflow. In the TRUE path, we add the customer's E-mail address to a segment in customer.io allowing our end-user to notify such customers of offers via E-mail.

In a case where a customer has not spent more than $100, the workflow will begin executing the false path. End-users can add such customers to a new segment to create upselling opportunities.