> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runalloy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating an Ad

> In this guide, we'll walk through the process of creating Facebook ads using Alloy's integration capabilities.

## Use Case Overview

Imagine you have an application that needs to automate the creation of Ads for various marketing campaigns. You'll want to set up a workflow that can create new Ads.

Let's get started!

## Creating an Ad

Create a new workflow. For the trigger, we'll select [Custom Event](/embedded/custom-events) as our trigger. This trigger will allow you to send a defined payload to Alloy that will invoke this workflow.

Now lets add a marketing connector, in our example we will be using Facebook Ads. Select the Create a Carousel Ad action and map your values from the custom event into the input fields to complete this workflow.

<Frame>
  ![](https://alloy-assets.s3.amazonaws.com/alloy-docs/embedded/use-cases/marketing/creating-ad/1.png)
</Frame>

## Wrapping Up

Creating Facebook ads through Alloy allows for efficient automation and optimization of your marketing efforts. Here’s a summary of what we covered in this tutorial:

* Campaign Creation: Automated the process of creating new ad campaigns on Facebook.

By leveraging Alloy’s integration capabilities, you can streamline your advertising workflow and enhance campaign effectiveness.