TikTok Ads

Learn how to set up and configure TikTok Ads with Alloy.

In this article, you'll learn how to set up a TikTok Ads integration with the Alloy platform.

Example Use Cases

  • Aggregated reporting Dashboards: Help your customers understand how their ads perform across different platforms including TikTok from a single Ad dashboard.
  • Automate Campaign Optimization: Help your customers optimize their ad campaigns on TikTok by using real-time data from live campaigns to provide campaign optimization suggestion notifications.

Creating a TikTok Ads Workflow in Alloy

  1. Head to the Alloy Embedded workflow editor by navigating to Embedded iPaaS > Integrations. Then, start a new TikTok Ad integration.

  2. Drag and Drop a trigger into the workflow editor to start building your workflow. You can use any of our 90+ App triggers to get started. In this guide, we're using the installation manager trigger located under the utilities tab.

  3. With a trigger selected, it's time to add an action to your workflow. In the Destinations panel, search for TikTok Ads. Drag and Drop the TikTok Ads block into your workflow builder.

  4. Click inside the Block action field to see the different actions Alloy supports out of the box when building a workflow with TikTok Ads. Select your desired action and click next.

  5. Fill out the required inputs for your selected action. For some actions, you'll need an Advertiser ID. To obtain an Advertiser ID, navigate to the TikTok Ads Dashboard. Go to Users > Members. In the Advertiser accounts tab, you'll see your Business name and your ID.

  6. Continue building your workflow and release your integration for use when complete!

Authentication in TikTok Ads

To begin syncing data from TikTok Ad accounts, Customers will need to authenticate with TikTok Shop and TikTok Ads via the Alloy modal. For TikTok shop, customers will need their shop code and store region. The Shop code can be accessed by clicking the shop icon in the top right of the TikTok Shop dashboard.