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What is Embedded iPaaS?

Alloy Automation’s Embedded iPaaS is the integration and orchestration layer for building and operating workflows and AI agents inside your product. It provides execution, credential management, and data routing so you can build, run, and observe integrations and agent actions at scale. Developers interact with Embedded iPaaS through the workflow builder, APIs/SDKs, and connectors. Every step executes on the shared runtime, ensuring consistent performance, security, and observability.

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Core services

  • Authentication and credential lifecycle (OAuth, API keys, token refresh)
  • Secure secret storage and rotation
  • Request scheduling, retries, batching, and rate limiting
  • Data normalization and field mapping
  • Workflow execution engine with tracing and logs
  • Webhook ingestion, signature verification, and delivery
  • Connectors framework (app and utility connectors)
  • Governance: permissions, audit logs, and environment isolation

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Why embed it?

By embedding a lightweight SDK, your application can expose a growing catalog of integrations (nearly 400 and growing) without building and maintaining each one. Embedded iPaaS handles OAuth, redirects, credential management, field mapping, rate limiting, batching, and more – freeing you to focus on product logic and AI agent behaviors.

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Where to go next

  • Build your first integration
  • Embed the Embedded iPaaS SDK
  • Stream data to your application
  • Prepare to go live (environments, credentials, observability)
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