Pre-Built Tooling
| Category | Details |
|---|---|
| Authentication | OAuth 2.0 (Authorization Code with refresh tokens) or LWA Access Token (Bearer) |
| Two-Way Sync | Yes |
| Events Supported | Yes (Webhooks) |
| Realtime | Yes |
| Supports Rate Limiting | Yes (varies by endpoint and selling partner type) |
| Authentication Scopes Supported | Scopes are configured per application in Seller Central Developer Console |
Objects Supported
Alloy Automation supports syncing the following objects from Amazon Seller Central:- Catalog Items
- Orders
- Listings
- Fulfillment by Amazon (FBA) Inventory
- Fulfillment Inbound Shipments
- Fulfillment Outbound Orders
- Product Pricing
- Product Fees
- Reports
- Feeds
Set Up Guide
Trial Access
| Question | Answer |
|---|---|
| Offers free trial? | Yes. Amazon provides a free sandbox environment (both static and dynamic) for SP-API testing without affecting production data or triggering real-world events. Sign up for a seller account at https://sellercentral.amazon.com. Developer sandbox documentation available here. |
| Requires requires paid sandbox | No paid sandbox required. The sandbox environment is free to use. |
| Requires partnership to obtain authentication? | No, but you must register as a developer in Seller Central and create an SP-API application. Production access requires approval from Amazon. |
Authentication (OAuth 2.0)
Prerequisites
Before starting, ensure you have:- An active Amazon Seller Central account (Professional or Individual plan)
- Access to Seller Central Developer Console
Create your SP-API application
- Log in to Seller Central and navigate to Apps & Services → Develop Apps.
- Click Add new app client and provide:
- App Name: A descriptive name for your integration
- OAuth Redirect URI: https://api.runalloy.com/api/strategy/connector/amazonSellerCentral/callback
- Under API Access, select the SP-API roles your application needs:
- Orders: View and manage orders
- Catalog: Search and retrieve product information
- Listings: Create and manage product listings
- FBA: Manage FBA inventory and shipments
- Pricing: Retrieve pricing and competitive offer data
- Reports: Generate and download business reports
- Feeds: Submit bulk data updates
- Save your application and copy the following credentials:
- LWA Client Identifier (Client ID)
- LWA Client Secret (Client Secret)
- Application ID (required for OAuth authorization)
- Enter these credentials into Alloy Automation.
Regional endpoints
Amazon SP-API operates across three regional endpoints:- North America (NA): sellingpartnerapi-na.amazon.com (US, Canada, Mexico, Brazil)
- Europe (EU): sellingpartnerapi-eu.amazon.com (European marketplaces)
- Far East (FE): sellingpartnerapi-fe.amazon.com (Singapore, Australia, Japan, India)
Sandbox testing
Amazon provides a sandbox environment for testing SP-API calls without affecting production data or triggering real-world events. The sandbox includes both static and dynamic modes for comprehensive testing. Learn more about the SP-API Sandbox.Use Cases
1) Order fulfillment automation
Automatically retrieve new orders from Amazon Seller Central and sync them to your warehouse management system, order management platform, or ERP—enabling faster order processing and reducing manual data entry.2) Inventory synchronization
Keep Amazon FBA inventory levels synchronized with your inventory management system in near real-time, preventing overselling and ensuring accurate stock availability across all sales channels.3) Pricing optimization
Pull competitive pricing data and product fees from Amazon, then dynamically adjust your pricing strategy based on market conditions, competitor prices, and profitability targets.4) Bulk listing management
Use the Feeds API to create, update, or delete product listings in bulk, making it easy to manage large catalogs or synchronize product data from your PIM or e-commerce platform to Amazon.5) Business intelligence and reporting
Extract sales reports, inventory reports, and financial data from Amazon Seller Central to build custom dashboards and analytics tools that provide unified visibility into your Amazon business performance.API Gotchas
- ⚠️ Rate limiting: Amazon SP-API enforces dynamic rate limits that vary by endpoint and selling partner type. Professional sellers typically have higher limits than Individual sellers.
- ⚠️ Regional restrictions: Each seller account is associated with specific marketplaces. You must use the correct regional endpoint (NA, EU, or FE) for the marketplaces you’re selling in.
- ⚠️ Application approval required: While you can create a draft application immediately, accessing production data requires Amazon’s approval, which can take several days. Plan accordingly.
For questions or troubleshooting, contact support@runalloy.com.