Pre-Built Tooling
| Category | Details |
|---|---|
| Authentication | API Key (Header-based: X-API-KEY) |
| Two-Way Sync | No |
| Events Supported | No |
| Realtime | Polling |
| Supports Rate Limiting | Yes |
| Authentication Scopes Supported | N/A (API Key) |
Objects Supported
Alloy Automation supports syncing the following objects from Omnisend:- Contacts
- Campaigns
- Orders
- Products
- Events
Set Up Guide
Trial Access
| Question | Answer |
|---|---|
| Offers free trial? | Yes. Omnisend offers a free plan with limited features and a 14-day free trial for paid plans. Sign up for free |
| Requires paid sandbox? | No paid sandbox required. You can use the free plan for testing. |
| Requires partnership to obtain authentication? | No. Any user with an Omnisend account can generate API keys. |
Authentication (API Key)
For customers who want to completely whitelabel their authentication experience, you can provide your own developer keys instead of using Alloy Automation’s. For more details, visit the Omnisend API documentation.Use Cases
1) E-commerce customer sync
Automatically sync customer contact information, purchase history, and order data from your e-commerce platform to Omnisend to enable targeted email and SMS marketing campaigns.2) Abandoned cart recovery
Trigger abandoned cart workflows in Omnisend when customers leave items in their cart on your platform, increasing recovery rates with automated follow-up messages.3) Product catalog synchronization
Keep your product catalog in sync between your e-commerce platform and Omnisend to ensure accurate product recommendations and dynamic content in marketing campaigns.4) Event-driven marketing automation
Send custom events from your application to Omnisend to trigger automated workflows based on user behavior, such as browsing specific categories or reaching engagement milestones.5) Campaign performance reporting
Pull campaign metrics and engagement data from Omnisend into your analytics dashboard to track the ROI of marketing efforts and optimize future campaigns.API Gotchas
- API key management: Omnisend API keys have full access to your account. Rotate keys regularly and revoke any keys that are no longer in use to maintain security.
- Rate limiting: The API enforces rate limits to protect system stability. Implement exponential backoff for retry logic when you receive 429 (Too Many Requests) responses.
- Contact consent requirements: Omnisend enforces strict consent requirements for marketing communications. Ensure contacts have proper opt-in status before adding them to marketing lists to comply with GDPR and other regulations.
- Batch operations: When creating or updating multiple contacts or events, use batch endpoints when available to reduce the number of API calls and improve performance.
For questions or troubleshooting, contact support@runalloy.com.