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Pre-Built Tooling

CategoryDetails
AuthenticationAPI Key (Header: Authorization with “api_key=” prefix)
Two-Way SyncNo
Events SupportedNo
RealtimePolling
Supports Rate LimitingYes
Authentication Scopes SupportedN/A (API Key)

Objects Supported

Alloy Automation supports syncing the following objects from Retently:
  • Customers
  • Surveys
  • Responses
  • NPS Scores
  • Feedback
  • Campaigns

Set Up Guide

Trial Access

QuestionAnswer
Offers free trial?Yes. Retently offers a 7-day free trial with no credit card required. Start free trial
Requires paid sandbox?No. The trial account can be used for testing and development.
Requires partnership to obtain authentication?No. Any Retently user can generate API keys from their account.

Authentication (API Key)

For customers who want to completely whitelabel their authentication experience, you can provide your own developer keys instead of using Alloy Automation’s. For detailed API documentation, visit Retently API Docs.

Use Cases

1) NPS survey automation

Automatically trigger NPS surveys through Retently when customers reach key milestones in your product or complete specific actions, measuring satisfaction at critical touchpoints.

2) Customer feedback analysis

Sync NPS scores, survey responses, and feedback from Retently into your CRM or customer success platform to track customer satisfaction trends and identify at-risk accounts.

3) Customer health scoring

Integrate Retently NPS data with other customer metrics in your data warehouse to build comprehensive customer health scores and predict churn risk.

4) Response-based workflows

Trigger automated workflows based on NPS responses - such as alerting customer success teams for detractors or thanking promoters with special offers.

5) Multi-channel survey distribution

Coordinate survey distribution across email, SMS, and in-app channels by integrating Retently with your communication platforms for higher response rates.

API Gotchas

  • API key format: Retently requires the API key to be sent in the Authorization header with the prefix “api_key=” (e.g., Authorization: api_key=YOUR_API_KEY). This is different from standard Bearer token authentication.
  • Rate limiting: The API enforces rate limits to protect system performance. Implement exponential backoff retry logic when you receive rate limit errors.
  • Survey timing: When triggering surveys programmatically, be mindful of Retently’s built-in survey throttling to prevent over-surveying customers. Check customer survey history before sending.
  • NPS calculation: NPS scores are calculated automatically by Retently based on responses. Don’t attempt to manually calculate NPS - always pull the calculated scores from the API.
  • Customer deduplication: Retently uses email as the primary customer identifier. Ensure email addresses are properly formatted and deduplicated before syncing customers to avoid creating duplicate records.
For questions or troubleshooting, contact support@runalloy.com.
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