Pre-Built Tooling
| Category | Details |
|---|---|
| Authentication | OAuth 2.0 (Authorization Code with PKCE and refresh tokens) |
| Two-Way Sync | Yes |
| Events Supported | Yes (Webhooks) |
| Realtime | Yes |
| Supports Rate Limiting | Yes (Burst: 1/s, Steady: 15/m for most endpoints) |
| Authentication Scopes Supported | accounts:read, campaigns:read, campaigns:write, catalogs:read, catalogs:write, conversations:read, conversations:write, coupons:read, coupons:write, events:read, events:write, flows:read, flows:write, forms:read, images:read, images:write, lists:read, lists:write, metrics:read, metrics:write, profiles:read, profiles:write, reviews:read, segments:read, segments:write, subscriptions:read, subscriptions:write, tags:read, tags:write, templates:read, templates:write, webhooks:read, webhooks:write |
Objects Supported
Alloy Automation supports syncing the following objects from Klaviyo:- Accounts
- Campaigns
- Catalogs
- Coupons
- Data Privacy
- Events
- Flows
- Forms
- Images
- Lists
- Metrics
- Profiles
- Reporting
- Reviews
- Segments
- Tags
- Templates
- Tracking Settings
- Webhooks
Set Up Guide
Trial Access
| Question | Answer |
|---|---|
| Offers free trial? | Yes. Klaviyo offers a free tier with limited features. Create a free account at https://www.klaviyo.com/sign-up to test the integration. |
| Requires requires paid sandbox | No paid sandbox required. |
| Requires partnership to obtain authentication? | No. OAuth 2.0 credentials can be obtained directly through the Klaviyo developer portal. |
Authentication (OAuth 2.0)
Create your OAuth app (Klaviyo Developer Portal)
- Log in to your Klaviyo account and navigate to Settings → API Keys.
- Click Create Private API Key or navigate to the OAuth section to create an OAuth application.
- Configure your OAuth application settings:
- Add the redirect URI: https://api.alloyautomation.com/oauth/callback
- Select the scopes your integration requires (e.g.,
profiles:read,profiles:write,lists:read,campaigns:read, etc.)
- Copy your Client ID and Client Secret.
- Enter your Client ID and Client Secret into Alloy Automation.
PKCE Support
Klaviyo’s OAuth 2.0 implementation uses PKCE (Proof Key for Code Exchange) for enhanced security. Alloy Automation handles this automatically during the OAuth flow.Scopes
Klaviyo uses granular scopes for different resources. Select only the scopes your integration needs:- Read scopes (e.g.,
profiles:read,campaigns:read) for viewing data - Write scopes (e.g.,
profiles:write,campaigns:write) for creating/updating data
Use Cases
1) Customer profile synchronization
Sync customer profiles between Klaviyo and your application in real-time, ensuring email marketing lists stay up-to-date with the latest customer information from your e-commerce platform or CRM.2) Event-driven campaign triggers
Automatically trigger Klaviyo email campaigns and flows based on events in your application—such as abandoned carts, purchase completions, or subscription renewals—enabling personalized customer journeys.3) Segment-based automation
Create and manage Klaviyo segments programmatically based on customer behavior across multiple systems, enabling sophisticated cross-platform marketing automation.4) Campaign performance reporting
Pull campaign and flow metrics from Klaviyo into your custom dashboards or analytics tools, providing unified visibility into marketing performance alongside other business metrics.5) Product catalog sync for personalization
Keep Klaviyo’s product catalog synchronized with your e-commerce platform, ensuring personalized email recommendations always reflect current inventory, pricing, and product information.API Gotchas
- ⚠️ Rate limiting: Klaviyo enforces burst (1/s) and steady (15/m) rate limits on most endpoints.
- ⚠️ Profile identifiers: Klaviyo profiles can be identified by email, phone number, or external ID. Ensure you’re using consistent identifiers across your integration to avoid duplicate profiles.
- ⚠️ PKCE requirement: OAuth flows require PKCE (Proof Key for Code Exchange). Ensure your OAuth implementation supports PKCE code challenges and verifiers.
For questions or troubleshooting, contact support@runalloy.com.