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Pre-Built Tooling

CategoryDetails
AuthenticationAPI Key (Authorization header)
Two-Way SyncYes
Events SupportedYes (Webhooks)
RealtimeYes
Supports Rate LimitingYes
Authentication Scopes SupportedN/A (API Key based authentication)

Objects Supported

Alloy Automation supports syncing the following objects from Fairing:
  • Survey Responses
  • Questions
  • Surveys
  • Attribution Data
  • Customer Insights
  • Post-Purchase Survey Results

Set Up Guide

Trial Access

QuestionAnswer
Offers free trial?Yes. Fairing offers a free trial for new customers. Sign up at https://www.fairing.co to get started.
Requires requires paid sandboxNo paid sandbox required. You can use your trial account for testing.
Requires partnership to obtain authentication?No. API credentials can be obtained directly from your Fairing account settings.

Authentication (API Key)

Fairing uses API Key authentication via the Authorization header.
  1. Log in to your Fairing account at https://app.fairing.co.
  2. Navigate to SettingsIntegrations or API Settings.
  3. Generate or copy your API Key.
  4. Enter your API Key into Alloy Automation (typically used in the Authorization header).

API Documentation

For detailed API documentation and support, contact Fairing support or visit: https://www.fairing.co

Important Notes

  • Fairing specializes in post-purchase surveys and customer attribution
  • API access allows you to retrieve survey responses and customer insights
  • The API key provides access to all survey data in your account
  • Keep your API key secure and rotate it periodically for security

Use Cases

1) Attribution data collection

Pull post-purchase survey responses from Fairing to understand how customers discovered your brand, enabling better marketing attribution and channel optimization.

2) Customer insights aggregation

Sync survey responses and customer feedback into your data warehouse or analytics platform for comprehensive customer behavior analysis.

3) Marketing optimization

Use attribution data from Fairing surveys to optimize ad spend across channels by identifying which marketing sources drive the most valuable customers.

4) CRM enrichment

Enrich customer profiles in your CRM with survey responses about preferences, interests, and purchase motivations collected through Fairing’s post-purchase surveys.

5) Product feedback analysis

Collect and analyze product feedback from post-purchase surveys to inform product development, merchandising decisions, and customer experience improvements.

API Gotchas

  • Survey timing: Fairing surveys are triggered post-purchase. Ensure your integration accounts for the timing delay between order placement and survey completion.
  • Response rates: Not all customers complete surveys. Your integration should handle cases where survey data is unavailable for certain orders.
  • Data freshness: Survey responses may not be available immediately after purchase. Implement appropriate polling intervals or use webhooks for real-time updates.
  • Question configuration: Survey questions can be customized in Fairing. Ensure your integration can handle dynamic question types and response formats.
  • Rate limiting: Implement rate limiting and exponential backoff to avoid overwhelming the API when syncing large volumes of survey data.
For questions or troubleshooting, contact support@runalloy.com.
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