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Let’s say you want to take an abandoned cart URL and add that cart to a store in Mailchimp. Mailchimp only allows for a URL character limit of 255 characters or less. In most cases this is easily exceeded, so to overcome that we have added a URL Shortener utility block. Just add the URL you would like to be shortened inside of the URL Shortener and the output will be a much smaller URL.
In the example above we are taking the following URL exceeding 345 characters
and turning it into this much shorter URL that will be accepted virtually anywehere! api.runalloy.com/tinyurl/1234567890 It’s that easy!